A review and comparative analysis of domestic and foreign research on big data pricing methods

Nan LIU; Xuejing HAO; Yuhong CHEN

doi:10.11959/j.issn.2096-0271.2021063

您当前的位置：

首页 >

文章列表页 >

A review and comparative analysis of domestic and foreign research on big data pricing methods

STUDY | 更新时间：2024-06-03

- A review and comparative analysis of domestic and foreign research on big data pricing methods
- Big data research Vol. 7, Issue 6, Pages: 89-102(2021)
- 作者机构：
  
  1. 重庆交通大学经济与管理学院，重庆 400074
  2. 重庆市轨道交通（集团）有限公司，重庆 401120
- 作者简介：
- 基金信息：
- DOI：10.11959/j.issn.2096-0271.2021063
  CLC： F49
- Online First：2021-11，
  
  Published：15 November 2021
- 稿件说明：
移动端阅览
Nan LIU, Xuejing HAO, Yuhong CHEN. A review and comparative analysis of domestic and foreign research on big data pricing methods[J]. Big data research, 2021, 7(6): 89-102.
DOI：

Nan LIU, Xuejing HAO, Yuhong CHEN. A review and comparative analysis of domestic and foreign research on big data pricing methods[J]. Big data research, 2021, 7(6): 89-102. DOI： 10.11959/j.issn.2096-0271.2021063.

摘要

大数据独特的价值特征导致数据定价问题复杂，尽管研究者对此展开了大量研究，但大多角度单一且缺乏实际应用性。鉴于此，对大数据定价方法进行了综述，梳理出成本导向、市场导向、需求导向、利润导向以及基于生命周期定价的5种定价类型，对比了成本法、协议定价、市场法、收益法、基于质量以及基于查询的定价6种主流定价方法的优劣势；最后通过大数据定价流程分析进一步展现了不同定价方法各自的特点，并对数据定价方向进行了展望，以期为今后的相关研究提供一定的参考。

Abstract

Due to the value characteristics of big data itself

the problem of data pricing is complicated.Although researchers have conducted a lot of research on this

most of them have a single angle and lack a certain practical application.In view of this

the big data pricing methods were reviewed

five types of pricing were sorted out: cost-oriented

market-oriented

demand-oriented

profit-oriented

and life-cycle-based pricing.The advantages and disadvantages of the six mainstream pricing methods were compared: cost method

agreement pricing

market method

income method

quality-based and query-based pricing.Finally

through the analysis of the big data pricing process

the characteristics of the different pricing methods were further revealed

and the data pricing direction was forecasted.The article aims to provide some reference for future related research.

关键词

Keywords

references

REINSEL D , GANTZ J , RYDNING J . Data age 2025:the digitization of the world from edge to core [R ] . 2018 .

GANTZ J , REINSEL D . Extracting value from chaos [J ] . IDC iview , 2011 , 1142 ( 2011 ): 1 - 12 .

MANYIKA J , CHUI M , BROWN B , et al . Big data:the next frontier for innovation,competition,and productivity [R ] . 2011 .

MAYER-SCHÖNBERGER V , CUKIER K . Big data:a revolution that will transform how we live,work,and think [M ] .[S.l. ] : Houghton Mifflin Harcourt , 2013 .

连玉明 . 重新定义大数据 [M ] . 北京 : 机械工业出版社 , 2017 .

LIAN Y M . Redefining big data [M ] . Beijing : China Machine Press , 2017 .

NAISBITT J . Megatrends:ten new directions transforming our lives [M ] . New York : Warner Books , 1982 .

康旗 , 吴钢 , 陈文静 , 等 . 大数据资产化 [M ] . 北京 : 人民邮电出版社 , 2016 .

KANG Q , WU G , CHEN W J , et al . Big data capitalization [M ] . Beijing : Posts ＆Telecom Press Co.,Ltd. , 2016 .

张晓玉 . 基于讨价还价博弈的大数据商品交易价格研究 [D ] . 鞍山:辽宁科技大学 , 2016 .

ZHANG X Y . Research on the price of big data commodity transaction based on bargaining game [D ] . Anshan:University of Science and Technology Liaoning , 2016 .

STANDER J B . The modern asset:big data and information valuation [D ] . Stellenbosch:Stellenbosch University , 2015 .

刘朝阳 . 大数据定价问题分析 [J ] . 图书情报知识 , 2016 ( 1 ): 57 - 64 .

LIU Z Y . Analysis on pricing of big data [J ] . Documentation,Information ＆ Knowledge , 2016 ( 1 ): 57 - 64 .

HECKMAN J R , BOEHMER E L , PETERS E H , et al . A pricing model for data markets [Z ] . 2015 .

GLAZER R . Measuring the value of information:the information-intensive organization [J ] . IBM Systems Journal , 1993 , 32 ( 1 ): 99 - 110 .

LUSCH R F , TUCSON U O A , NAMBISAN S , et al . Service innovation:a servicedominant logic perspective [J ] . MIS Quarterly , 2015 , 39 ( 1 ): 155 - 175 .

王芳 . 关于数据要素市场化配置的十个问题 [J ] . 图书与情报 , 2020 ( 3 ): 9 - 13 .

WANG F . Ten debates on market allocation of data elements [J ] . Library ＆Information , 2020 ( 3 ): 9 - 13 .

于立 , 王建林 . 生产要素理论新论——兼论数据要素的共性和特性 [J ] . 经济与管理研究 , 2020 , 41 ( 4 ): 62 - 73 .

YU L , WANG J L . New theory on production factors:commonness and characteristics of data factor [J ] . Research on Economics and Management , 2020 , 41 ( 4 ): 62 - 73 .

SHAPIRO C , VARIAN H R . Versioning:the smart way to sell information [J ] . Harvard Business Review , 1998 , 76 ( 6 ): 106 - 114 .

STAHL F , VOSSEN G . High quality information provisioning and data pricing [C ] // Proceedings of 2013 IEEE 29th International Conference on Data Engineering Workshops . Piscataway:IEEE Press , 2013 .

NIYATO D , ALSHEIKH M A , WANG P , et al . Market model and optimal pricing scheme of big data and Internet of things (IoT) [C ] // Proceedings of 2016 IEEE International Conference on Communications . Piscataway:IEEE Press , 2016 : 1 - 6 .

SARKAR P . Data as a service:a framework for providing reusable enterprise data services [M ] . New York : John Wiley ＆Sons , 2015 .

NIYATO D , HOANG D T , LUONG N C , et al . Smart data pricing models for the Internet of things:a bundling strategy approach [J ] . IEEE Network , 2016 , 30 ( 2 ): 18 - 25 .

ALAEI S , MAKHDOUMI A , MALEKIAN A . Optimal subscription planning for digital goods [J ] . SSRN Electronic Journal , 2019 .

MUSCHALLE A , STAHL F , LÖSER A , et al . Pricing approaches for data markets [C ] // Enabling Real-Time Business Intelligence . Heidelberg:Springer , 2012 .

BALASUBRAMANIAN S , BHATTACHARYA S , KRISHNAN V V . Pricing information goods:a strategic analysis of the selling and pay-per-use mechanisms [J ] . Marketing Science , 2015 , 34 ( 2 ): 219 - 234 .

SCHOMM F , STAHL F , VOSSEN G . Marketplaces for data:an initial survey [J ] . ACM SIGMOD Record , 2013 , 42 ( 1 ): 15 - 26 .

DASKALAKIS C , DECKELBAUM A , TZAMOS C . Strong duality for a multiplegood monopolist [J ] . Econometrica , 2017 , 85 ( 3 ): 735 - 767 .

PEI J . A survey on data pricing:from economics to data science [J ] . IEEE Transactions on Knowledge and Data Engineering , 2020 , 5927 ( 99 ): 1 .

SHAPIRO C , VARIAN H R . Versioning:the smart way to sell information [J ] . Harvard Business Review , 1998 , 76 ( 6 ): 107 .

AGUIAR L , WALDFOGEL J . As streaming reaches flood stage,does it stimulate or depress music sales? [J ] . International Journal of Industrial Organization , 2018 , 57 : 278 - 307 .

BAAKE P , BOOM A . Vertical product differentiation,network externalities,and compatibility decisions [J ] . International Journal of Industrial Organization , 2001 , 19 ( 1-2 ): 267 - 284 .

BALAZINSKA M , HOWE B , KOUTRIS P , et al . A discussion on pricing relational data [M ] // In search of elegance in the theory and practice of computation . Heidelberg : Springer , 2013 : 167 - 173 .

KOUTRIS P , UPADHYAYA P , BALAZINSKA M , et al . Query-based data pricing [J ] . Journal of the ACM , 2015 , 62 ( 5 ): 1 - 44 .

LI C , MIKLAU G . Pricing aggregate queries in a data marketplace [Z ] . 2012 .

LI C , LI D Y , MIKLAU G , et al . A theory of pricing private data [J ] . ACM Transactions on Database Systems , 2014 , 39 ( 4 ): 1 - 28 .

TANG R M , WU H Y , BAO Z F , et al . The price is right [C ] // Proceedings of International Conference on Database and Expert Systems Applications . Heidelberg:Springer , 2013 .

HECKMAN J R , BOEHMER E L , PETERS E H , et al . A pricing model for data markets [Z ] . 2015 .

HARMON R , DEMIRKAN H , HEFLEY B , et al . Pricing strategies for information technology services:a value-based approach [C ] // Proceedings of 2009 42nd Hawaii International Conference on System Sciences . Piscataway:IEEE Press , 2009 : 1 - 10 .

LIANG F , YU W , AN D , et al . A survey on big data market:pricing,trading and protection [J ] . IEEE Access , 2018 , 6 : 15132 - 15154 .

CAI L , ZHU Y Y . The challenges of data quality and data quality assessment in the big data era [J ] . Data Science Journal , 2015 ,14.

GOLREZAEI N , NAZERZADEH H . Pricing schemes for metropolitan traffic data markets [C ] // Proceedings of 3rd International Conference on Data Management Technologies and Applications .[S.l. ] : Science and and Technology Publications , 2014 : 266 - 271 .

YU H F , ZHANG M X . Data pricing strategy based on data quality [J ] . Computers ＆ Industrial Engineering , 2017 , 112 : 1 - 10 .

李国杰 , 程学旗 . 大数据研究:未来科技及经济社会发展的重大战略领域——大数据的研究现状与科学思考 [J ] . 中国科学院院刊 , 2012 , 27 ( 6 ): 647 - 657 .

LI G J , CHENG X Q . Research status and scientific thinking of big data [J ] . Bulletin of Chinese Academy of Sciences , 2012 , 27 ( 6 ): 647 - 657 .

中国信息通信研究院 . 中国数字经济发展白皮书 [R ] . 2020 .

China Academy of Information and Communications Technology . White paper on China’s digital economy development [R ] . 2020 .

王文平 . 大数据交易定价策略研究 [J ] . 软件 , 2016 , 37 ( 10 ): 94 - 97 .

WANG W P . Research on big data transaction pricing strategy [J ] . Computer Engineering ＆ Software , 2016 , 37 ( 10 ): 94 - 97 .

陈筱贞 . 大数据交易定价模式的选择 [J ] . 新经济 , 2016 ( 18 ): 3 - 4 .

CHEN X Z . Choice of big data transaction pricing model [J ] . New Economy , 2016 ( 18 ): 3 - 4 .

赵子瑞 . 我国大数据交易模式研究 [D ] . 上海:上海社会科学院 , 2018 .

ZHAO Z R . Research on China’s big data transaction model [D ] . Shanghai:Shanghai Academy of Social Sciences , 2018 .

胡燕玲 . 大数据交易现状与定价问题研究 [J ] . 价格月刊 , 2017 ( 12 ): 16 - 19 .

HU Y L . Research on status quo and pricing issue of big data trade [J ] . Prices Monthly , 2017 ( 12 ): 16 - 19 .

闵华松 , 胥贵萍 . ILDM:数据生命周期动态管理 [J ] . 计算机科学 , 2011 , 38 ( 12 ): 239 - 241 , 262 .

MIN H S , XU G P . ILDM:information lifecycle dynamic management [J ] . Computer Science , 2011 , 38 ( 12 ): 239 - 241 , 262 .

王卫 , 李纬光 , 刘金朝 . 基于生命周期的数据库产品动态定价模式 [J ] . 情报理论与实践 , 2012 , 35 ( 2 ): 31 - 34 .

WANG W , LI W G , LIU J Z . Dynamic pricing model of database product based on lifecycle [J ] . Information Studies:Theory ＆ Application , 2012 , 35 ( 2 ): 31 - 34 .

熊励 , 刘明明 , 许肇然 . 关于我国数据产品定价机制研究——基于客户感知价值理论的分析 [J ] . 价格理论与实践 , 2018 ( 4 ): 147 - 150 .

XIONG L , LIU M M , XU Z R . Research on data products pricing mechanismin China:analysis based on customer perceived value theory [J ] . Price:Theory ＆ Practice , 2018 ( 4 ): 147 - 150 .

李贵孚 , 柳青 . 特征价格模型在信息商品定价中的应用 [J ] . 情报科学 , 2006 , 24 ( 11 ): 1641 - 1645 , 1695 .

LI G F , LIU Q . Application of hedonic pricing model in information product pricing [J ] . Information Science , 2006 , 24 ( 11 ): 1641 - 1645 , 1695 .

孙玲芳 , 陈曦 . 可划分版本的数字产品动态定价研究 [J ] . 江苏科技大学学报(社会科学版) , 2010 , 10 ( 3 ): 56 - 58 .

SUN L F , CHEN X . Study on dynamic pricing of digital products whose versions can be differentiated [J ] . Journal of Jiangsu University of Science and Technology (Social Science Edition) , 2010 , 10 ( 3 ): 56 - 58 .

缪方瑜 . 科技信息产品价格形成机制与定价模型研究 [D ] . 西安:西安电子科技大学 , 2011 .

MIAO F Y . Research on the price formation mechanism and pricing model of science and technology information product [D ] . Xi’an:Xidian University , 2011 .

周木生 , 张玉林 . 基于非线性边际支付意愿的信息产品定价策略研究 [J ] . 系统工程理论与实践 , 2014 , 34 ( 3 ): 710 - 716 .

ZHOU M S , ZHANG Y L . Study of pricing policy of information goods on the basis of nonlinear marginal willingness to pay [J ] . Systems Engineering-Theory ＆ Practice , 2014 , 34 ( 3 ): 710 - 716 .

韩海庭 , 原琳琳 , 李祥锐 , 等 . 数字经济中的数据资产化问题研究 [J ] . 征信 , 2019 , 37 ( 4 ): 72 - 78 .

HAN H T , YUAN L L , LI X R , et al . Study on data capitalization in the digital economy [J ] . Credit Reference , 2019 , 37 ( 4 ): 72 - 78 .

彭慧波 , 周亚建 . 数据定价机制现状及发展趋势 [J ] . 北京邮电大学学报 , 2019 , 42 ( 1 ): 120 - 125 .

PENG H B , ZHOU Y J . Data pricing mechanism status and development trends [J ] . Journal of Beijing University of Posts and Telecommunications , 2019 , 42 ( 1 ): 120 - 125 .

刘洪玉 , 张晓玉 , 侯锡林 . 基于讨价还价博弈模型的大数据交易价格研究 [J ] . 中国冶金教育 , 2015 ( 6 ): 86 - 91 .

LIU H Y , ZHANG X Y , HOU X L . Research on big data transaction price based on bargaining game model [J ] . China Metallurgical Education , 2015 ( 6 ): 86 - 91 .

赵森 . 房地产大数据的定价研究 [D ] . 重庆:重庆交通大学 , 2017 .

ZHAO S . Research on the pricing of real estate big data [D ] . Chongqing:Chongqing Jiaotong University , 2017 .

陈俞宏 . 基于效用的大数据定价方法研究 [D ] . 重庆:重庆交通大学 , 2020 .

CHEN Y H . Research on big data pricing method based on utility [D ] . Chongqing:Chongqing Jiaotong University , 2020 .

汪靖伟 , 郑臻哲 , 吴帆 , 等 . 基于区块链的数据市场 [J ] . 大数据 , 2020 , 6 ( 3 ): 21 - 35 .

WANG J W , ZHENG Z Z , WU F , et al . Blockchain based data marketplace [J ] . Big Data Research , 2020 , 6 ( 3 ): 21 - 35 .

陈志注 , 王宏志 , 熊风 , 等 . 大数据拍卖的定价策略与方法 [J ] . 中国科学技术大学学报 , 2018 , 48 ( 6 ): 486 - 494 .

CHEN Z Z , WANG H Z , XIONG F , et al . Research on the auction strategies and pricing of big data [J ] . Journal of University of Science and Technology of China , 2018 , 48 ( 6 ): 486 - 494 .

张宇 . 在线信息产品定价研究 [D ] . 成都:电子科技大学 , 2007 .

ZHANG Y . Study of online information product pricing [D ] . Chengdu:University of Electronic Science and Technology of China , 2007 .

高孝平 . 互联网企业产品定价策略试析 [J ] . 商业经济 , 2017 ( 1 ): 75 - 77 , 152 .

GAO X P . An analysis of the product pricing strategies of Internet enterprises [J ] . Business Economy , 2017 ( 1 ): 75 - 77 , 152 .

董祥千 , 郭兵 , 沈艳 , 等 . 基于利润最大化的数据资产价值评估模型 [J ] . 大数据 , 2020 , 6 ( 3 ): 13 - 20 .

DONG X Q , GUO B , SHEN Y , et al . Data assets value evaluation model based on profit maximization [J ] . Big Data Research , 2020 , 6 ( 3 ): 13 - 20 .

李雪 , 暴冬梅 . 加强无形资产评估的探讨 [J ] . 财务与会计 , 2016 ( 22 ): 54 .

LI X , BAO D M . Discussion on strengthening evaluation of intangible assets [J ] . Finance ＆Accounting , 2016 ( 22 ): 54 .

刘玉 . 浅论大数据资产的确认与计量 [J ] . 商业会计 , 2014 ( 18 ): 3 - 4 .

LIU Y . A brief discussion on the confirmation and measurement of big data assets [J ] . Commercial Accounting , 2014 ( 18 ): 3 - 4 .

徐漪 . 大数据的资产属性与价值评估 [J ] . 产业与科技论坛 , 2017 , 16 ( 2 ): 97 - 99 .

XU Y . Asset attributes and value evaluation of big data [J ] . Industrial ＆Science Tribune , 2017 , 16 ( 2 ): 97 - 99 .

邹照菊 . 企业大数据的资产属性辨析 [J ] . 会计之友 , 2017 ( 12 ): 7 - 12 .

ZOU Z J . Discrimination and analysis of the asset attributes of enterprise big data [J ] . Friends of Accounting , 2017 ( 12 ): 7 - 12 .

杨训 , 周遊 . 数据资产核算可行性分析 [J ] . 合作经济与科技 , 2016 ( 16 ): 151 - 153 .

YANG X , ZHOU Y . Feasibility analysis of data asset accounting [J ] . Co-Operative Economy ＆ Science , 2016 ( 16 ): 151 - 153 .

李雨霏 , 刘海燕 , 闫树 . 面向价值实现的数据资产管理体系构建 [J ] . 大数据 , 2020 , 6 ( 3 ): 45 - 56 .

LI Y F , LIU H Y , YAN S . Construction of a value-oriented realization of data asset management system [J ] . Big Data Research , 2020 , 6 ( 3 ): 45 - 56 .

刘琦 , 童洋 , 魏永长 , 等 . 市场法评估大数据资产的应用 [J ] . 中国资产评估 , 2016 ( 11 ): 33 - 37 .

LIU Q , TONG Y , WEI Y C , et al . Application of market method to evaluate big data assets [J ] . Appraisal Journal of China , 2016 ( 11 ): 33 - 37 .

李永红 , 张淑雯 . 数据资产价值评估模型构建 [J ] . 财会月刊 , 2018 ( 9 ): 30 - 35 .

LI Y H , ZHANG S W . Establishment of the value evaluation model of data assets [J ] . Finance and Accounting Monthly , 2018 ( 9 ): 30 - 35 .

翟丽丽 , 王佳妮 . 移动云计算联盟数据资产评估方法研究 [J ] . 情报杂志 , 2016 , 35 ( 6 ): 130 - 136 .

ZHAI L L , WANG J N . Research on the evaluation method for data assets of mobile cloud computing alliance [J ] . Journal of Intelligence , 2016 , 35 ( 6 ): 130 - 136 .

戴炳荣 , 闭珊珊 , 杨琳 , 等 . 数据资产标准研究进展与建议 [J ] . 大数据 , 2020 , 6 ( 3 ): 36 - 44 .

DAI B R , BI S S , YANG L , et al . Research status quo and suggestions on data assets standardization [J ] . Big Data Research , 2020 , 6 ( 3 ): 36 - 44 .

黄乐 , 刘佳进 , 黄志刚 . 大数据时代下平台数据资产价值研究 [J ] . 福州大学学报(哲学社会科学版) , 2018 , 32 ( 4 ): 50 - 54 .

HUANG L , LIU J J , HUANG Z G . Asset value of platform data in big data era [J ] . Journal of Fuzhou University (Philosophy and Social Sciences) , 2018 , 32 ( 4 ): 50 - 54 .

李雅雄 , 倪杉 . 数据资产的会计确认与计量研究 [J ] . 湖南财政经济学院学报 , 2017 , 33 ( 4 ): 82 - 90 .

LI Y X , NI S . Accounting confirmation and measurement research on data assets [J ] . Journal of Hunan Finance and Economics University , 2017 , 33 ( 4 ): 82 - 90 .

叶雅珍 , 刘国华 , 朱扬勇 . 数据资产化框架初探 [J ] . 大数据 , 2020 , 6 ( 3 ): 3 - 12 .

YE Y Z , LIU G H , ZHU Y Y . An initial exploration on framework of data assetization [J ] . Big Data Research , 2020 , 6 ( 3 ): 3 - 12 .

张志刚 , 杨栋枢 , 吴红侠 . 数据资产价值评估模型研究与应用 [J ] . 现代电子技术 , 2015 , 38 ( 20 ): 44 - 47 , 51 .

ZHANG Z G , YANG D S , WU H X . Research and application of data asset value assessment model [J ] . Modern Electronics Technique , 2015 , 38 ( 20 ): 44 - 47 , 51 .

王建伯 . 数据资产价值评价方法研究 [J ] . 时代金融 , 2016 ( 12 ): 292 - 293 .

WANG J B . Research on evaluation method of data asset value [J ] . Times Finance , 2016 ( 12 ): 292 - 293 .

胥雅楠 , 王倩倩 , 董润 , 等 . “大数据杀熟”的现状、问题与对策分析 [J ] . 改革与开放 , 2019 ( 1 ): 15 - 20 .

XU Y N , WANG Q Q , DONG R , et al . Analysis of the status quo,problems and countermeasures of “big data price discrimination” [J ] . Reform ＆ Openning , 2019 ( 1 ): 15 - 20 .

Views

1142

下载量

CSCD

Alert me when the article has been cited

提交

Tools

Publicity Resources

Research on data pricing model based on data market type

Fair data pricing based on data quality

A survey of game theory and auction-based data pricing

Research and exploration of big data transaction model based on blockchain

Related Author

Hongrun REN

Yangyong ZHU

Siying CHEN

Dan ZHANG

Xiaoou DING

Hongzhi WANG

Xiaowei ZHANG

Dong JIANG

Related Institution

School of Computer Science, Fudan University

Shanghai Key Laboratory of Data Science

School of Computer Science and Engineering, Northeastern University

School of Computer Science ＆Technology, Beijing Institute of Technology

School of Information, North China University of Technology

Postal code：100079
Tel：（010）53879208、53859533 Email：bdr@bjxintong.com.cn
Technical support is provided by Beijing Founder electronics co., LTD 京ICP备09064830号-19 京公网安备11010802024621
It is recommended to read the content of this site in Chrome&IE9+. Please switch to extreme mode in browser 360.
Cookies We use cookies to help provide and enhance our service and tailor content. By continuing, you agree to the use of cookies.
Total Visits：273162 Visits Today：68

⁰