Xiangqian DONG, Bing GUO, Yan SHEN, et al. Data assets value evaluation model based on profit maximization[J]. Big Data Research, 2020, 6(3): 2020020-1.
DOI:
Xiangqian DONG, Bing GUO, Yan SHEN, et al. Data assets value evaluation model based on profit maximization[J]. Big Data Research, 2020, 6(3): 2020020-1. DOI: 10.11959/j.issn.2096-0271.2020020.
Data assets value evaluation model based on profit maximization
The idea that data is valuable and will become an economic commodity has become a consensus.However
the nonrivalry of data makes that the value of data is different from tangible assets.A correct understanding of the value of data is the premise and guarantee for the realization of data sharing and exchange and for the development of digital economy.Firstly
the evaluation method of data value and the commodity attribute of data assets were analyzed.Then the market model of data assets transaction was discussed.Finally
a profit model of participants was proposed based on the comprehensive reviews of data asset attributes and market model.The profit of participants in data market was modeled
and a guide for participants entering the market was provided.
关键词
Keywords
references
DAMA International . The DAMA guide to the data management body of knowledge [M ] . Basking Ridge : Technics PublicationsPress , 2013 .
MOODY D L , WALSH P . Measuring the value of information - an asset valuation approach [C ] // The 7th European Conference on Information Systems . Copenhagen:Copenhagen Business School , 1999 : 496 - 512 .
SCHOMM F , STAHL F , VOSSEN G . Marketplaces for data:an initial survey [J ] . ACM SIGMOD Record , 2013 , 42 ( 1 ): 15 - 26 .
BELTER C W . Measuring the value of research data:a citation analysis of oceanographic data sets [J ] . PLoS ONE , 2014 , 9 ( 3 ):e92590.
YANG J , XING C X . Personal data market optimization pricing model based on privacy level [J ] . Information , 2019 , 10 ( 4 ):123.
ZHU Y Y , YE Y Z . Defining data assetsbased on the attributes of data [J ] . Big Data Research , 2018 , 4 ( 6 ): 65 - 76 .
DAMA International . DAMA-DMBOK:data management body of knowledge (2nd edition) [M ] . Basking Ridge : Technics PublicationsPress , 2017 .
DEMCHENKO Y , LOS W , LAAT C D . Data as economic goods:definitions,properties,challenges,enabling technologies for future data markets [J ] . ITU Journal:ICT Discoveries , 2018 , 1 ( 2 ): 1 - 10 .
WILKINSON M , DUMONTIER M , AALBERSBERG I . The fair guiding principles for scientific data management and stewardship [J ] . Scientific Data , 2016 ( 3 ): 1 - 9 .
ARMSTRONG A , DURFEE E H . Mixing and memory:emergent cooperation in an information marketplace [C ] // Proceedings of the 3rd International Conference on Multiagent Systems . Piscataway:IEEE Press , 1998 : 1522 - 1532 .
BALAZINSKA M , HOWE B , SUCIU D . Data markets in the cloud:an opportunity for the database community [J ] . VLDB Endowment , 2011 , 4 ( 12 ):1482 – 1485.
LI C , LI D Y , MIKLAU G , et al . A theory of pricing private data [J ] . ACM Transactions Database Systems , 2014 , 39 ( 4 ): 33 - 44 .
REN X Q , PALMA L , JUBA Z , et al . Datum:managing data purchasing and data placement in a Geo-distributed data market [J ] . IEEE/ACM Transactions on Networking , 2018 , 26 ( 2 ): 893 - 905 .
VELDKAMP L , FARBOODI M , MIHET R , et al . Big data and firm dynamics [J ] . AEA Papers and Proceedings , 2019 , 109 ( 1 ): 38 - 42 .
JONES C I , TONETTI C . Nonrivalry and the economics of data [R ] . Cambridge:National Bureau of Eco nomic Research , 2019 .
NIYATO D , ALSHEIKH M A , WANG P , et al . Market model and optimal pricing scheme of big data and Internet of Things(IoT) [C ] // 2016 IEEE International Conference on Communications . Piscataway:IEEE Press , 2016 : 1 - 6 .