Practices of hybrid heterogeneous marketing data platform

Yilei LU

doi:10.11959/j.issn.2096-0271.2018034

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Practices of hybrid heterogeneous marketing data platform

COLUMN：2017 TOP 10 PRACTICES OF BIG DATA APPLICATION | 更新时间：2024-06-03

- Practices of hybrid heterogeneous marketing data platform
- Big Data Research Vol. 4, Issue 3, Pages: 2018034(2018)
- 作者机构：
- 作者简介：
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- DOI：10.11959/j.issn.2096-0271.2018034
  CLC： TP311
- Online First：2018-05，
  
  Published：15 May 2018
- 稿件说明：
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Yilei LU. Practices of hybrid heterogeneous marketing data platform[J]. Big Data Research, 2018, 4(3): 2018034.
DOI：

Yilei LU. Practices of hybrid heterogeneous marketing data platform[J]. Big Data Research, 2018, 4(3): 2018034. DOI： 10.11959/j.issn.2096-0271.2018034.

摘要

简要论述了混合异构营销数据平台在实施过程中解决的业务需求问题、用到的相应技术方案选型思考。从技术的角度描绘了构建整个平台过程中的发明创新、遇到的问题和解决方案以及获取的经验教训。

Abstract

The problem of business requirements solved by the Hybrid Heterogeneous Marketing Data Platform in the process of implementation was elaborated

and the corresponding technical solutions were selected.The inventions and innovations in the construction of the entire platform

the problems and solutions encountered

as well as the lessons learned were depicted from a technical point of view.

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references

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