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Online First:2016-05,
Published:20 May 2016
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Zhiheng ZHANG, Xingpeng CHEN, Dan HUI. Research on public perception changes of the sudden environmental pollution event based on MicroBlog[J]. BIG DATA RESEARCH, 2016, 2(3): 2016031.
Zhiheng ZHANG, Xingpeng CHEN, Dan HUI. Research on public perception changes of the sudden environmental pollution event based on MicroBlog[J]. BIG DATA RESEARCH, 2016, 2(3): 2016031. DOI: 10.11959/j.issn.2096-0271.2016031.
发掘突发环境污染事件下公众感知变迁特征对于应急决策具有重要意义。以“2014年兰州市自来水污染”为例,尝试采用新浪微博的数据,使用内容分析法对公众感知变迁的计量特征、6个感知方向变迁特征进行分析。结果表明,反映公众感知的小文本集遵循齐夫定律;公众感知依次经历发散、平稳、收敛、“公众反思”4个阶段;感知方向的变迁特征分为阶段弱敏感性与强敏感性两类。基于公众感知阶段划分及公众感知方向变迁特征提出应对突发性环境污染事件的建议。
Exploring how the characteristics of public perception changes in sudden environmental pollution events is significant to make decisions in emergency.Taking the 2014 Lanzhou water pollution event as an example
by using the data from Sina MicroBlog and the content-analysis method
the characteristics of how public perception changes and its six directions were measured.Result shows that the small text set which reflects people’s follows Zapf’s law.Public perception experienced four periods:convergence
stable
divergence
and public reflection.According to the sensitivity
public perception directions can be divided into “light sensitive” and “strong sensitive”.Based on analysis of periods in public perception and the characteristics of how public perception changes and its directions
suggestions were given on dealing with sudden environmental pollution events.
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