1. 北京国研网信息股份有限公司,北京 100010
2. 国务院发展研究中心信息网,北京 100010
[ "李望月(1987- ),女,博士,国务院发展研究中心信息网高级项目咨询师,主要研究方向为微观数据、非传统数据、数据挖掘、大数据商业价值、企业创新、产业竞争力、产业集聚、区域规划等" ]
[ "刘瑾(1993- ),女,国务院发展研究中心信息网金融部研究员,主要研究方向为金融监管、资产定价、量化投资、金融科技、监管科技、企业画像、大数据和机器学习等" ]
[ "陈娜(1989- ),女,国务院发展研究中心信息网数据工程师,主要研究方向为数据库建设、更新和维护、数据分析、数据质量管理、数据处理、数据清洗、数据产品策划" ]
网络首发:2020-01,
纸质出版:2020-01-15
移动端阅览
李望月, 刘瑾, 陈娜. 大数据技术在乡村画像中的应用研究[J]. 大数据, 2020,6(1):2020008-1.
Wangyue LI, Jin LIU, Na CHEN. Application research of big data technology in rural portrait[J]. Big Data Research, 2020, 6(1): 2020008-1.
李望月, 刘瑾, 陈娜. 大数据技术在乡村画像中的应用研究[J]. 大数据, 2020,6(1):2020008-1. DOI: 10.11959/j.issn.2096-0271.2020008.
Wangyue LI, Jin LIU, Na CHEN. Application research of big data technology in rural portrait[J]. Big Data Research, 2020, 6(1): 2020008-1. DOI: 10.11959/j.issn.2096-0271.2020008.
在国家大数据战略和乡村振兴战略的大背景下,创新性地将大数据技术引入乡村画像中。在系统研究乡村大数据源、大数据画像技术水平和乡村振兴研究的热点、重点和难点问题的基础上,从乡村发展基础、乡村发展状态和乡村发展行为3个方面构建了大数据乡村画像的概念模型。借助原始指标、知识图谱、政策文本3类标签化方法,将概念模型具体化为可进行实际操作的3套标签体系,在此基础上,对3套标签体系的大数据计算方法、可视化方法进行阐述,并进行画像举例。最后探索了大数据乡村画像未来的研究方向。
Under the background of the national big data strategy and the rural revitalization strategy
big data technology was innovatively introduced into rural portrait.On the basis of systematically studying the research on rural big data sources
big data portrait technical level and the hotspots
key points and difficult problems of rural revitalization research
the conceptual model of the big data rural portraits were constructed from three aspects:rural development foundation
rural development status and rural development behavior.With the help of three types of labeling methods:original index
knowledge map and policy text
the conceptual model was concretized as three sets of label systems that can be used in practice
and on this basis
the big data calculation methods and visualization methods of the three sets of label systems were expounded
and taking examples of portraits.Finally
the future research direction of big data rural portrait was explored.
赵瑞雪 , 赵华 , 朱亮 . 国内外农业科学大数据建设与共享进展 [J ] . 农业大数据学报 , 2019 , 1 ( 1 ): 24 - 37 .
ZHAO R X , ZHAO H , ZHU L . Progress in the development and sharing of big data in agricultural science between China and foreign countries [J ] . Journal of Agricultural Big Data , 2019 , 1 ( 1 ): 24 - 37 .
姜侯 , 杨雅萍 , 孙九林 . 农业大数据研究与应用 [J ] . 农业大数据学报 , 2019 , 1 ( 1 ): 5 - 15 .
JIANG H , YANG Y P , SUN J L . Research and application of big data in agriculture [J ] . Journal of Agricultural Big Data , 2019 , 1 ( 1 ): 5 - 15 .
中国共产党中央委员会办公厅,中华人民共和国国务院办公厅 . 数字乡村发展战略纲要 [Z ] .2019-05-16.
General Office of the CPC Central Committee,General Office of the State Council of the People’s Republic of China . Digital rural development strategy outline [M ] .
阿兰·库珀 , . 交互设计之路 [M ] . 北京:电子工业出版社 , 2006 : 115 - 135 .
ALAN C . The road of interaction [M ] . Beijing:Publishing House of Electronics Industry , 2006 : 115 - 135 .
李佳慧 , 赵刚 . 基于大数据的电子商务用户画像构建研究 [J ] . 电子商务 , 2019 ( 1 ): 46 - 49 .
LI H J , ZHAO G . Research on the construction of e-business user portrait based on big data [J ] . E-Business Journal , 2019 ( 1 ): 46 - 49 .
汪丹萍 . 基于电信多维数据的房地产业用户分析及行业挖掘 [D ] . 北京:北京邮电大学 , 2018 .
WANG D P . User analysis and industry mining of real estate industry based on Telecom multidimensional data [D ] . Beijing:Beijing University of Posts and Telecommunications , 2018 .
单晓红 , 张晓月 , 刘晓燕 . 基于在线评论的用户画像研究——以携程酒店为例 [J ] . 情报理论与实践 , 2018 , 41 ( 4 ): 1 - 10 .
SHAN X H , ZHANG X Y , LIU X Y . Research on user portrait based on online review:taking ctrip hotel as an example [J ] . Information Studies:Theory& Application , 2018 , 41 ( 4 ): 1 - 10 .
王颖 . 基于知识图谱的产品画像构建研究 [D ] . 南京:南京理工大学 , 2018 .
WANG Y . Research on the construction of product portrait based on knowledge map [D ] . Nanjing:Nanjing University of Technology , 2018 .
田娟 , 朱定局 , 杨文翰 . 基于大数据平台的企业画像研究综述 [J ] . 计算机科学 , 2018 , 45 ( Z2 ): 58 - 62 .
TIAN J , ZHU D J , YANG W H . Research on enterprise portraits based on big data platforms [J ] . Computer Science , 2018 , 45 ( Z2 ): 58 - 62 .
滕致遥 . 基于时空数据的城市行为可视画像 [D ] . 成都:电子科技大学 , 2018 .
TENG Z Y . Visual image of urban behavior based on spatiotemporal data [D ] . Chengdu:University of Electronic Science and Technology , 2018 .
马亚雪 , 李纲 , 谢辉 , 等 . 数字空间视角下的城市数据画像理论思考 [J ] . 情报学报 , 2019 , 38 ( 1 ): 58 - 67 .
MA Y X , LI G , XIE H , et al . Theoretical thinking on city profile from the perspective of digital space [J ] . Journal of the China Society for Scientific andTechnical Information , 2019 , 38 ( 1 ): 58 - 67 .
刘海鸥 , 孙晶晶 , 苏妍嫄 , 等 . 国内外用户画像研究综述 [J ] . 情报理论与实践 , 2018 , 41 ( 11 ): 155 - 160 .
LIU H O , SUN J J , SU Y Y , et al . Literature review of persona at home and abroad [J ] . Information Studies:Theory &Application , 2018 , 41 ( 11 ): 155 - 160 .
张小可 , 沈文明 , 杜翠凤 . 贝叶斯网络在用户画像构建中的研究 [J ] . 移动通信 , 2016 ( 22 ): 22 - 26 .
ZHANG X K , SHEN W M , DU C F . Research on bayesian network in user portrait construction [J ] . Mobile Communications , 2016 ( 22 ): 22 - 26 .
GAUCH S , SPERETTA M , CHANDRAMOULI A , et al . User profiles for personalized information access [J ] . The Adaptive Web , 2007 : 54 - 89 .
HUANG Z . Extensions to the k-means algorithm for clustering large data sets with categorical values [J ] . Data Mining &Knowledge Discovery , 1998 , 2 ( 3 ): 283 - 304 .
ZHANG H Z , QIU B J , GILES C L , et al . An LDA-based community structure discovery approach for large-scale social networks [C ] // 2007 IEEE Intelligence and Security Informatics,May 23-24,2007,New Brunswick,USA . New York:IEEE , 2007 .
RISH I , . An empirical study of the naive bayes classifier [C ] // IJCAI 2001 Workshop on Empirical Methods in Artificial Intelligence,August 4-10,2001,Seattle,USA . San Francisco:Morgan Kaufmann , 2001 ,, 3 ( 22 ): 41 - 46 .
SEVERYN A , MOSCHITTI A . Learning to rank short text pairs with convolutional deep neural networks [C ] // The 38th International ACM SIGIR Conference,August 9-13,2015,Santiago,Chile . New York:ACM Press , 2015 : 373 - 382 .
QUINLAN J R . Induction of decision trees [J ] . Machine learning , 1986 , 1 ( 1 ): 81 - 106 .
QUINLAN J R . C4.5:programs for machine learning [M ] . San Francisco : Morgan KaufmannPress , 1993 .
AGRAWAL R S R , . Fast algorithm for mining association rules [C ] // The 20th International Conference on Very Large Databases (VLDB),September 12-15,1994,Santiago,Chile . San Francisco:Morgan Kaufmann , 1994 : 487 - 499 .
HAN J , PEI J , YIN Y . Mining frequent patterns without candidate generation [C ] // The 2000 ACM SIGMOD International Conference on Management of Data,May 15-18,2000,Dallas,USA . New York:ACM Press , 2000 : 1 - 12 .
高广尚 . 用户画像构建方法研究综述 [J ] . 数据分析与知识发现 , 2019 , 3 ( 3 ): 25 - 35 .
GAO G S . A survey of user profiles methods [J ] . Data Analysis and Knowledge Discovery , 2019 , 3 ( 3 ): 25 - 35 .
闫周府 , 吴方卫 . 从二元分割走向融合发展——乡村振兴评价指标体系研究 [J ] . 经济学家 , 2019 ( 6 ): 90 - 103 .
YAN Z F , WU F W . From binary segmentation to convergence development:a study on the evaluation index system of rural revitalization [J ] . Economist , 2019 ( 6 ): 90 - 103 .
贾晋 , 李雪峰 , 申云 . 乡村振兴战略的指标体系构建与实证分析 [J ] . 财经科学 , 2018 ( 11 ): 70 - 82 .
JIA J , LI X F , SHEN Y . Indicator system construction and empirical analysis for the strategy of rural vitalization [J ] . Finance &Economics , 2018 ( 11 ): 70 - 82 .
张挺 , 李闽榕 , 徐艳梅 . 乡村振兴评价指标体系构建与实证研究 [J ] . 管理世界 , 2018 , 34 ( 8 ): 99 - 105 .
ZHANG T , LI M R , XU Y M . The construction and empirical study of the rural revitalization evaluation index system [J ] . Management World , 2018 , 34 ( 8 ): 99 - 105 .
廖彩荣 , 陈美球 . 乡村振兴战略的理论逻辑、科学内涵与实现路径 [J ] . 农林经济管理学报 , 2017 , 16 ( 6 ): 795 - 802 .
LIAO C R , CHEN M Q . The theoretical logic,scientific connotation and achieving methods of rural revitalization strategy [J ] . Journal of Agro-Forestry Economics and Management , 2017 , 16 ( 6 ): 795 - 802 .
刘合光 . 乡村振兴战略的关键点、发展路径与风险规避 [J ] . 新疆师范大学学报(哲学社会科学版 , 2018 , 39 ( 3 ): 25 - 33 .
LIU H G . The key points,development path and potential traps in promoting rural vitalization strategy [J ] . Journal of Xinjiang Normal University (Edition of Philosophy and Social Sciences) , 2018 , 39 ( 3 ): 25 - 33 .
周思悦 , 申明锐 , 罗震东 . 路径依赖与多重锁定:经济地理学视角下的乡村建设解析 [J ] . 经济地理 , 2019 ( 6 ): 183 - 190 .
ZHOU S Y , SHEN M R , LUO Z D . Path dependence and multiple lock-in process in rural wnstruction:an economic geography perspective [J ] . Econonric Geography , 2019 ( 6 ): 183 - 190 .
郭晓鸣 , 张克俊 , 虞洪 , 等 . 实施乡村振兴战略的系统认识与道路选择 [J ] . 农村经济 , 2018 ( 1 ): 11 - 20 .
GUO X M , ZHANG K J , YU H , et al . Systematic understanding and road choice of implementing the strategy of ruralrevitalization [J ] . Rural Economy , 2018 ( 1 ): 11 - 20 .
张强 , 张怀超 , 刘占芳 . 乡村振兴:从衰落走向复兴的战略选择 [J ] . 经济与管理 , 2018 , 32 ( 1 ): 6 - 11 .
ZHANG Q , ZHANG H C , LIU Z F . Systematic understanding and road choice of implementing the strategy of rural revitalization [J ] . Rural Economy , 2018 , 32 ( 1 ): 6 - 11 .
陈国磊 , 张春燕 , 曾菊新 , 等 . 中国“一村一品”的空间分异格局研究 [J ] . 经济地理 , 2019 已录用.
CHEN G L , ZHANG C Y , ZENG J X , et al . Spatieal differentiation patterns of “one village one product”in China [J ] . Economic Geography , 2019 ,Acc epted.
黄祖辉 . 准确把握中国乡村振兴战略 [J ] . 中国农村经济 , 2018 ( 4 ): 2 - 12 .
HUANG Z H . On the strategy of rural revitalization in China [J ] . Chinese Rural Economy , 2018 ( 4 ): 2 - 12 .
0
浏览量
650
下载量
0
CSCD
关联资源
相关文章
相关作者
相关机构
京公网安备11010802024621